Volvo Begins New Project Called Drive Me

Volvo is doing its part to make the world a better place.

The Scandinavian car company is starting the ground-breaking development of autonomous driving (AD) systems. By 2020, it hopes no one will be seriously injured or killed in a new Volvo featuring the new technology.

Volvo recently began Drive Me in September 2016, and they’re calling it the world’s most ambitious and progressive public AD experiment yet. Volvo aims to free up congested roads, reduce car accidents, pollution and give drivers more time to enjoy their vehicles.

Once AD cars go through a challenging testing phase, overseen by Volvo engineers, they will be given to drivers in the Drive Me pilot program. Volvo is doing this because they want genuine feedback from real customers.

“Customers look at their cars differently than us engineers,” said Erik Coelingh, Senior Technical Leader Active Safety at Volvo Cars. “So we are looking forward to learning how they use these cars in their daily lives and what feedback they will give us.”

Stop by Holmes Volvo of Shreveport anytime to test drive one of our new or pre-owned models. We service drivers in Shreveport, Bossier City, Benton and Minden, Louisiana.

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